Look at what's in the cupboard: sprays, lotions, wristbands, oils, long sleeves in July. Every one of them has the same job — mask a signal your body never stops sending. It works where you applied it, while it lasts, until you sweat. That's not a knock on the products; it's the ceiling of the approach. Léger found 84% of Canadians use some form of protection, and 65% still say mosquitoes ruin their time outside. You can't out-hide something built to find you.